ambient media is by far my favourite method of advertising to study, I am forever amused by new genius examples, these ads for macdonalds, created by Leo burnett were no exception. Arctic shakes, advertising upon a huge orange snow plough vehicle parked on an american beach, extra thick milkshakes shown upside down formating a street lamp post, and the huge red shoes of ronald macdonald emblazoned upon a city bus! Very quirky, youthful and upbeat, its no wonder the campaigns are successful globally in more than a dozen marketing formats, these have led to a global resurgence in sales, especially amongst teens and their mothers apparently.
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