Monday 3 September 2007

Cancel Cancer - Cigerette Ad



An ad taken from a useful advertising archive site adparade.com. It communicates 'smoking is a primary cause for lung cancer, some things you cant undo. Stop smoking'. (Agency - Y&R Beirut 2006)
A very simple use of universally recognisable computer 'loading'/'downloading progress' status bar with the 3 blocks of colour outlining the shape of a cigerette. The two buttons 'cancer' and 'cancel' are all that are needed. Not a very visually sophisticated layout or choice of background colour with faint smoke - slightly cliched, but all in all an effective idea that would be understood by all.

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