The New York Times magazine

The September issue of Creative review has an interesting article on the colour magazine that accompanies the New York Times newspaper, the American version of the Sunday Times magazine. "The newspaper still remains archaic and old fashioned design but the magazine is far more contemporary and graphically vibrant".. The photography within the publication is said to be award winning and at the forefront of US editorial art direction. The editors pride themselves on not working to a rigid layout of type boxes and image scale. The cover designs shown here simple state "T", the title of the magazine, derived from the black letter of the daily paper's titlepiece. It became the mag's logo and each issue the letter is represented in a visually stimulating new form; chocolate cake, black lace and colourful intricate swirls. It is a luxury magazine, embracing visual culture "T's art direction is a mix of appropriateness, wit, sheer beauty and clever page planning".
I thought it was a nice concept to draw upon the age-old "T" from a family of typefaces that have been used for decades upon the newspaper cover, and reviving it regularly to represent the contemporary awareness the publication has regardless of its age.