Very effective use of simple cartoon like character, appropriate for its target market of children and their parents who shall purchase the fruit drink. The colours are bright and kept to a minimum, the message is clear enough without jargon and complex imagery."Makes fruit easier to swallow", very clear tag line, with a literal reference to a child eating a pineapple with no difficulties or arguments about dislike of 'healthy' food. I thought this was a good demonstration of the huge initiative now being undertaken by food and drink companies in the UK to become more socially responsible with regard to the nutrition and physical well-being of its children.
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