LSC Skills advert

The Learning and Skills Council exists to make England better skilled and more competitive. The LSC is responsible for planning and funding high quality education and training for everyone in England other than those in universities.

‘Our future. It’s in our hands’ is the LSC’s most ambitious communications campaign ever and aims to inspire people across England to take control of their future through learning and play an active role in achieving their full potential.

I have seen this advert televised only once, yet found it captivating and inspiring for a Government led campaign. "Our Future. It's in our hands" is literally communicated through a 50 second creative piece. The Narrative makes references to 'competing' against others since birth, with finger tips emblazoned with individual sperm chasing towards a single target, hands joining together to form a very clever image of the human brain, dark mountains consisting of bent palms and fingers forming a metaphor for lifes obstacles in the workplace, ending with red pulsing hands 'flourishing' into individual flowers. On the whole, some cheesy statements are made, however they can still be appreciated due to the clever formation of imagery using the one body part that summarizes the campaign.