I liked the simple tag line used on the Internet trial sleeve of Orange I picked up this week. Using their renowned colours Orange, Black and white, the single 'p' within the word 'appealing' differenciated by the colour orange put this message across immediately, accompanied only by the words 'Pay as you go home internet access. From just 1p (a minute). Orange do it again, by simplyfying an area so full of jargon and mis-interpretation, they become the friendly provider to the public.
No comments:
Post a Comment