sex or the monkey?

I thought it would be interesting to look for other chocolate advertising, the 'indulgent' sector of products has given me food for thought and may well lead to a vast area of research. I thought this advert for magnum ice cream (although in french) uses sex to sell, in the form of Eva Longoria. The luxury and desirability of the product is there for all to see, but personally i think the choice of Eva Longoria, who has I doubt has ever eaten an entire chocolate ice cream, is a tad inappropriate. The hairy monkey for dairy milk wins hands down!